I had the privilege of being a speaker at the Jacksonville AMA Conference The Keys to Online Marketing today. What a rush to see my name on the boards surrounded by other amazing marketing speakers.
My topic was Incremental Marketing on a Micro Budget … it is a coaching program that I have been doing this year one-on-one with several clients, and they have gotten amazing results. But honestly, the name really bugs me. It is not clever, it is not exciting and frankly, I think it is even a little boring. Today I was squeezing the concepts of my 13 week program into 40 minutes to a group of marketing professionals.
I was in a breakout room scheduled at the same time as Blogging 101 Tactics and Benefits of Mobile Development. And honestly was a bit worried that it might be me and the time keeper chatting. When the opening session broke though, I had a flood of folks enter my training room. They actually had to go and get extra chairs as the room couldn’t hold all the folks that were interested. So round one of testing, at least in this group the title got their attention.
Honestly, I considered even changing the board in the hall to say Kick The Competition, because I thought it was “catchier.”
After my introduction and in my own self serving interests, I had to ask the room … would you have been as interested if this was called Kick The Competition? (which happens to be the domain name that I registered to promote my new group coaching webinar). The verdict was very clear – NOPE – today clarity trumped clever. Wholeheartedly this room of MARKETERS (to be clear) felt more compelled to attend a session called Incremental Marketing on a Micro Budget.
So there it is, a real life split test. Or is it? It’s a tough call. I was split testing them after they had already made the decision to go in the room.
How do you decide if a split test is being split with the right audience?
For me, for this day, my headline won round one of testing. After round one do you continue the testing? If you want to win at marketing you will.
Years ago at the very first Stomper Conference Perry Marshall talked about split testing with your Google Pay Per Click ads. He did a little exercise to show us Ad A then Ad B and would then ask the audience which ad performed better? The internet marketers in the Stomper audience was wrong about 80% of the time. So marketers don’t always get it right, either. Ultimately only the customer decides, and usually they vote with not just their clicks, but their wallets, too.
If you want to be sure, just test.
And if you want to help me test, just reply to this blog post below.
If you were picking a course to help you do more effective marketing, without learning a bunch of new stuff which name do you like better?
A) Incremental Marketing on a Micro Budget
or
B) Kick The Competition? Just respond below and THANKS!