This morning I was reviewing an email from a colleague, someone that I trust who said, “Thought you might be interested.” She doesn’t send me junk, and always places value on my time, so I looked.
What she shared with me I have embedded below, but really she demonstrates what I work so hard to help my clients figure out in their social media campaigns:
* Be trustworthy
* Be consistent
* Deliver great content
* Keep your promises.
That doesn’t look like a social media campaign promise, does it, it looks like a business promise. AHH, did I just see a light bulb go on for you? Social media is not some game that is played OUTSIDE of the rules of business, it shouldn’t contradict your marketing goals or condescend your clientele. Social Media is a different way to engage that begs of us to be civilized and smart.
Social media is about peer-to-peer trust; it is about reputation; and it is about believability. She had my trust, so I was willing to give my click to her suggestion. I was willing to trust her with 3 seconds on my life, and then with another 4:22 to watch a video on the growth of social media.
She had my attention, because I knew I could trust her. Are you building trust into your marketing? Do you deliver on your promises? Your social media activity should be a positive extension of your brand, of your values and of your corporate promises. It should not be a bunch of “clatter” that constantly talks about how wonderful you are.
Think about what you want to accomplish, and I hope you’ll trust me with 4:22 more of your time to soak in the video below.