If you have watched the SEO circles in the last few years you know that some how Page Rank plays into the idea of where you rank in the search engines. Actually that works both ways – your page rank is actually based on where you rank in the search engines, too.
Page Rank is the probability that a particular web page can be found by a random surfer on the web. The higher the Page Rank, the more “findable” the page is and the more probable it will be found.
The part that is often missed by folks who focus on ON SITE SEO is that PageRank also has a direct correlation to the links your web pages have pointing to them and a portion of page rank flows through that link to your website.
For a great graphic on How Page Rank Flows you can check this out by Matt Cutts
This topic piqued my attention today because of a Twitter Post from Vicky Akers with PR Newswire. (I had the privilege of meeting Vicky in person at #TWTRCON this year and it was such a treat.)
How can you get some google juice? @MPranikoff is explaining now #prnuk Google Juice is a loving slang term for Page Rank
My smarty answer was “At the Google Juice Bar” which half-heartedly is true – its just knowing how to set the tap. Her response was perfect …
Make your content accessible, easy to view, easy to use says @mpranikoff #prnuk #pr
That’s the way to tap the juice, uhm PageRank… Create content for your target market that people want and give it to them, point them to it, help them consume it, make their life easier and they are going to link to you. Period. If you see content you like, you link to it right? It works both ways.
If you want to get more links, give people something to link to. More Links = More Page Rank.
OK that’s really simplified I know. This isn’t intended to be a full primer on Page Rank or Page Rank Sculpting, it is simply to challenge you to create something worth linking to. Build it and they will come (uh wrong movie, sorry).