We had so much fun in Atlanta, I wanted to put together something for you, too.

We’ll have a webinar about site reviews, and maybe some other fun stuff too. If you’d like to know more about it … just complete the form below. AND this is a double opt-in so unless you click the CONFIRM email, you won’t get the information.

Just got off the stage at the SEO Pro Event presented by Stompernet. BIG FUN!

You know folks are dedicated to their profession, if they will come back for a late night session to listen to a presentation on SEO.

I really enjoyed presenting this topic. It’s like a walk down memory lane for me. The things we talked about tonight in some ways things long forgotten but used in our every day lives.

Thought you’d enjoy some photos from the event, too.

I hope you were paying attention this week as our local friend and fellow coach and trainer Doug Wilder was quoted in the Wall Street Journal. YES, the Wall Street Journal!

He was quoted 3 times in the article: “When Your Co-Worker is Your Spouse” by Sue Shellenbarger

Doug Wilder, Jacksonville Business Coach, quoted in the Wall Street Journal

I had to read the article, as most of you know our I help run our family business with my partner / spouse, Toi. My favorite quote in the whole article was also from Doug …

Doug, hats off to you for doing a great job in marketing yourself and being visible, credible and of course quotable.

Here’s a quick summary of the article in Doug’s own words “if you are working with a spouse, keep a clear separation of the roles you play, set up your spouse for success, and have fun. And, as the article states, “If all else fails, Mr. Wilder says, ‘keep it all in perspective. It is easier to get a new business than a new spouse.’”

Of course my favorite part is the last line ” It is easier to get a new business than a new spouse.”

If you want to find Doug, you can reach him online by clicking Doug Wilder – Jacksonville Business Coach

Would your customers dress up in costume for a $2 sandwich? If not, then you need to come out and here how Chick Fil A is doing it. Check out the video below with JAMA President Chris Boivin.

Raving Fans - Dressed Up Like Chick Fil A Cows Jacksonville, FL

If you are in the marketing and advertising sphere in Jacksonville, and you haven’t heard, you may not be paying attention.

Last but certainly not least, PROPS to the Jacksonville American Marketing Association for leveraging Social Media to get the word out. As professionals in the field we just gotta use the tools profitably and to every advantage.

HAHA!  What A Line, huh?

Well that’s what my Social Media Trainer says …   you’ll have to check out his video to see for yourself.

New Video – Social Media Doesn’t Work

FTC Disclaimer: The link above does include my affiliate code – and after watching the series of absolutely FREE videos on social media, you choose to make a purchase, I will be rewarded. I am an entrepreneur. Entrepreneurs get paid by solving problems and helping people get what they need and want.

So this video is geared towards kids, but I know a lot of adults that could use this very same advice.

Do you have questions about Search Engine Optimization? Post your questions below by using the COMMENTS section, and we may use it in our next SEO Video.

Some up coming questions include:

What is a Search Engine?

What is Search Engine Optimization?

How can I list my business on the Google Map?

What is a Title Tag?

How do I know which Keywords to use for SEO?

In this video Michelle Chance-Sangthong is the Guest Speaker in the Jacksonville Women’s Business Center Marketing Matters program.

This week at the Jacksonville SEO Meetup we talked about Keywords, and getting inside the BUYER’S mind.

Our example was for a Red Ducati Racing Motorcycle.  When you are thinking about your keyword research, we often are clearly thinking only of the product, when in fact we should be clearly thinking of the targeted visitor or buyer.

Check out this photo:

Michelle Chance-Sangthong - Jacksonville SEO Expert Presentation on Keyword SEO Strategies

When planning your keyword research at the product level you have to consider the following ….

Who is the targeted buyer – primary market for this SPECIFIC web page or specific product ? Affluent man old enough to afford a Ducati, young enough to enjoy riding it

What is their REAL Demographic? Gender, Age, Income, Experience ? Man, 35-40,  $100,000, Married ?

What do THEY (the visitor) want when they get to that specific web pages? Are they search for Information? Price? Photos? Videos? Dream Building? Craving a Test Drive?

The beautiful thing about keywords is that they are the bridge between you and your customers.  Are you using them to connect transactions to your website, or for someone to research from you and go and buy from someone else?

Some suggested keywords you would use to RANK if you wanted to SELL this motorcycle locally would be:

• Racing Motorcycle Dealer
• Ducati Motorcycle Dealer Jacksonville
• Test Drive Ducati Motorcycle
• Jacksonville Local Motorcycle Dealer for Ducati

Want to learn more about SEO, visit our Local Search Engine Optimization Meetup.  Or if you need help with your SEO Program, give us a call.

]]> http://www.redhawkstrategies.com/blog/seo-service-with-the-customer-in-mind/feed/ 0 http://www.redhawkstrategies.com/blog/natural-search-engine-optimization/ http://www.redhawkstrategies.com/blog/natural-search-engine-optimization/#comments Fri, 14 May 2010 04:00:17 +0000 admin http://www.redhawkstrategies.com/?p=353

With so many things popping up in our search engines and directories, it is sometimes hard to tell the natural search results from paid listings. And now with universal search expanding the search results include listings from blogs, video, forums, shopping and more – all in the pursuit to deliver us the most relevant results to maintain their relationship with our keyboards and eyes. Add Local Business Listings (now known as Google Places) to the mix with the MAP, and natural search results are nearly out of view on any given, especially local, search.

Let’s take a look at natural search results for a local search phrase Plumber Jacksonville, FL:

Google Natural Search Results on a Local Search – the website with Natural Search Optimization is at the bottom of the screen.

Natural Search Engine Optimization - #1 is at the bottom of the back in local search results

Google Paid Search Results on a Local Search – easier to identify by the word SPONSORED LINKS – the paid results take up the lion’s share of the real estate.

You can identify the paid listings by the words SPONSORED LINKS

Then you have GOOGLE PLACES formerly known as LOCAL BUSINESS CENTER

In the Local Map area, sometimes referred to as a 3 pack or 7 pack has takes up the chunk of visual real estate  where the Natural Search Results used to appear. If you think about it, it makes sense, again as Google aims to deliver the the most useful results for the searcher.

Getting Your Business on the Google Map Puts you above even the Natural Search Engine Listings.

However, where does this leave those working diligently on their Natural Search Engine Optimization?  It’s not easy to predict, but it does indicate that there is more work to be done. And it’s becoming more and more obvious that being at the top of Natural Search Engine Listings does not necessarily put you at the top of Google, particularly in the area of local search results.

First, you must get your local business on the Google Map. If you have not claimed your business listing, do it today.

Next, continue to focus on natural search engine optimization because the Google Map does not pop up on every local search result.

Last, think outside of the website and look for ways to rank in the natural search from other directories, blogs, forums and websites, too, looking for ways to get your business in front of the searcher.

I’d love your feedback or input too. Feel free to comment below. And if you need help with your local search engine optimization – give me a call.

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