If your company has a need to interact or inform your prospects and clients, have you thought about starting a corporate blog?
No?
Why Not?
Some folks worry that they aren’t “good” enough to blog. Some folks don’t think they have anything to offer their readers. But really I bet you do.
When we first started our retail blog, we thought we would be stuck coming up with content for it, really we found one of the easiest things we could do was to turn it into a Frequently Asked Questions format that asks and answers a specific client question.
Here’s an actual blog post from our retail blog …
A Question from a customer looking for help to protect keys on the beach while he’s hunting for treasure on the beach.
I am looking for a waterproof case to hold 8 AA batteries for my metal detector. I am also looking to store in the same case my electronic key for my Toyota Prius. I have been using double zip lock baggies but fear some day they are going to leak leaving me without backup batteries or a way to start my car. Which size of your waterproof containers would you recommend to hold both items.Answer: That’s a great question! The
Aquapac Keymaster Waterproof Key Case is perfect for your needs. I tested it, and it will be just fine for your small stash of batteries and a key.
So I didn’t have to make anything up … nothing, really I just took the question and turned it into a “Dear Abby” style post. And the best thing? I wrote the post above 3 years ago and still get folks who find the blog post – not the website – and they come and make a purchase. So far so good right? Quick post that keeps on selling
I also have used it for Press Releases, Holiday Notes and even Newsletters.
What do you have to blog about today?
Is there a way you can use it to build your brand?
Can you promote your products?
Why not comment on the state of your industry?
Do you have an news item to share?
The options are endless in how to create content for your blog posts. Not sure how to implement a blog into your web marketing strategy? We offer marketing strategies and can recommend great blog designers, too. Just contact us for more details.