Recently quoted in the Jacksonville Business Journal on using blogs to establish expertise in your market.
But don’t just tap out any random thoughts for the blog. There is an art to blogging to leverage the Web as a way to increase sales.
To do that, good blogs and their bloggers must be seen as a trusted source of information.
“Blogs allow you to begin a conversation with a client before they need you or are even ready to decide to work with anyone,” said Michelle Chance-Sangthong, president of Red Hawk Strategies Inc., a Web marketing consulting company. “But you’re in their stream of consciousness as an expert on that product or service.”
Go here to read the entire article on Business Blogging in the Jacksonville Business Journal